"HHGregg Inc. unveiled a new marketing campaign Tuesday in an effort to boost sales at the slumping Indianapolis-based electronics and appliance chain.
The wide-ranging “brand transformation” includes a new company logo and television commercials, in addition to an improved website and more services offered to customers who purchase big-ticket items from an HHGregg store.
The final piece of the company rebranding could be the most noticeable—a total redesign of HHGregg stores slated to start next year, said Julie Lyle, the company’s chief marketing officer, who arrived from Wal-Mart Stores Inc. in December."
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