Tuesday, September 26, 2006

Opening Arguments: Fiendishly clever

Opening Arguments: Fiendishly clever:
"Wal-Mart is cutting the price on generic drugs to $4 for a month's supply (the average cost is $28.74), and the reaction is all over the map. The people who hate Wal-Mart can't quite bring themselves to say anything good about it -- 'Well, they're just trying to spruce up their image.' Yeah, by offering disocunts of up to 70 percent for something people can't do without. Those fiends!

Actually, it's marketing genius. When I was growing up, I had some friends who worked in the grocery business here, and they gave me an early education in the concept of 'loss leader,' a term I haven't heard in quite a while."

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