Final Four Event Adds to Indy's Growth

Indy Star -

Final Four nets $40 million
The 2006 Men's Final Four had an economic impact of more than $40 million for Indianapolis, according to a study commissioned by the NCAA.

Two researchers from Indiana University's Department of Business Economics and Public Policy did the study, based on interviews with visitors.
The report said the event attracted 44,392 people to Indianapolis, 38 percent of whom were in the city for the first time. The report said the average visitor stayed four days and spent an average of $227 per day. Read more ...

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